Distributor of Italian motorcycles, Piaggio rely on automatic scooter (scooter) Zip 100 to boost sales at the exhibition Jakarta Motorcycle Show (JMCS) 2010.
"We will give you the promo in JMCS, such as an attractive discount for all models. In addition, we also provide interesting gifts," says Campaigns Manager SKN, A Evi N, in a press release here on Monday.
Evi continued, Piaggio Zip is the cheapest model in the Indonesian market. SKN membanderol Zip on the price of USD 18.5 million, far below the other models that average over Rp30 million. These bikes are imported directly from China in the form intact.
In addition to Zip, SKN will showcase two new products, namely Vespa LX and Piaggio Beverly 150 ie 125. Old models, he added, also remain on display, among others Vespa S 125, Scarabeo 200, Aprilia Sportcity 125, GTs250, GTV 250, Fly 150, MP3 250, Nexus 500, Fuoco 500, Aprilia Rs 125
On the other hand, stand Piaggio in JMCS 2010 theme is "Mobilita Futura" or in English, "Future Mobility"
This theme is poured into the products of urban transportation future high-tech and environmentally friendly, comfortable, safe and stylish.
"Products that represents the concept we are Zip 100, Fly 150, Piaggio MP3. There are also products that give priority to the output style and Beverly Nuovo Vespa," he said.
He considered, Piaggio is the only European motorcycles that can be purchased at affordable prices in Indonesia. This motor, he added, can also be used in everyday activities.
SKN President Nugroho Tjandrakusuma states, until July 2010 Piaggio sales rocketed 133 percent to 350 units, compared to same period last year amounted to 150 units, as the release of Zip.
"Until the end of the year, we are targeting sales to penetrate 800 unitn" said Nugroho.
JCMS held at Jakarta Convention Center (JCC) on November 3 to 7. Recorded six brands of motorcycles will enliven this exhibition, like Piaggio, Honda, Yamaha, Suzuki, Kawasaki, Bajaj and TVS.
