Posted by Maspion Labels: Hero Motors
After the formal split with Honda, Hero Motors is committed to expanding markets of Southeast Asia following the Indian brands, such as Bajaj and TVS. Hero Motors now has full freedom to determine the business strategy, including mejajaki global marketplace.
The way the Hero "goes global" is exporting the product (CBU) or building assembly centers in certain areas. Markets of other countries are being targeted berkembangan Hero is Africa and South America.
Anil Dua, Senior Vice President of Marketing and Sales Hero Motors said, "Now we want to become a global player. We will establish operations overseas and plan activities of the assembly in there!"