As automakers go, developing well received models is a chore all by itself. When a model becomes a hit, as has the Chrysler 300C, the result is favorable press coverage, high customer satisfaction ratings, and a "halo" effect that can extend to the entire product line. Chrysler's 300C is a hit, but the German-American automaker isn't stopping there. A stretched version of the car is being developed, one that may find a following amongst enthusiasts, but only if the price is right.
So, why would DaimlerChrysler authorize a stretched version of the 300C? For several reasons including:
The Limo Market - Although the 300C is not on the same level as the Lincoln Town Car or Cadillac DTS, the car does compete with the Ford Crown Victoria. Hence, taxi and limousine operators will be drawn to the stretched 300C as the car gives its passengers the room that they need.