Carwash Industry; Will Technology Take the Place of High Touch?

Several believe that future technologies in the Carwash Industry will take the place or Full Service Carwashes and the older Brush or Rollover Carwashes. In truth we are seeing some trends emerge and some are attempting to generate a self-fulfilling prophesy for the future of the Business.

Please comprehend the Carwash Association in our country is substantial and effective. Indeed, they are attempting to re-invent themselves and are doing so against consumer preference, by taking some thing that works exceptionally well in Midwest and Northern climates and bringing it to where buyers have greater choice, nicer automobiles and much more individual recreational spending. In that regard it would seem that such new technologies will not gain the lion share of the carwash marketplace.

So with that said, you could possibly wish to take what you are hearing about trends with a grain of salt. A strategy to revolutionize the carwash industry could work with the use of technologies, even so you may well want to come take a look at the reality of such and interview clients not merely those in the industry who are attempting to hijack consumer purchasing behavior reality for the next new thing in auto washing. There is a war brewing with business styles of carwashes. The clear loser is the roll over, high touch robotic. The winners are hand washing in larger markets with full serve and automatic, 2-3 man crews total touch-less robotic.

To far better understand the dynamics of such competing theories, one should really read up on Machiavellian Tactics "The Prince," the Art of War by Sun Tzu, Carl von Clauswitz "On War" and Colonel Boyd on "Guerilla Warfare," as nicely as know the "unfit to lead" principles to primate political human groupings, to truly see what is going on. 1 will not get this from reading the Business Rags or those writings of those who are attempting to re-invent themselves and profit from it. It is certainly a whole lot of humans becoming humans and trying to get around the horrible labor problems and function ethic difficulties in the United States. I believe a lot of would just rather loot, than work as we may possibly have observed. Maybe we really should send them all to France. We have some socialist tendencies here in the US and some other modifications afoot. Oftentimes those watching the trends will invest in into the invisible Santa Claus scenario, because they want so significantly to be correct and even though being righteous about their endeavors and believing it themselves, they end up with a large number of a piper following. It appears this is what is going on in the carwash equipment markets as well as the start-up chains, which grew from multi-unit operations in particular encapsulated regional markets. 1 would hope you understand far better the reality VS. the purported trends.

Becoming a pure capitalist by nature, I believe you give the consumer what they want, take their dollars and run as efficiently as you can. If you attempt to trick or fool the customer into believing they want something else, that expenses lots of cash in training those consumers how to believe, when everyone else is telling them they "Deserve Additional," teaching them to say "I am wonderful" and "It is my right to be pampered and respected irregardless of my efforts." The consumer desires it all now and individual service. So can you set up a carwash to treat them this way, wash their vehicle in 45 - 90 seconds and three minutes to dry it just how they expect it and maintain them happy? Well, certain you can, Starbucks does it with Lattes. But the carwash business is kidding them selves if they feel the consumers enjoy them. The customers tolerate them and you can't develop a cult following like that. Keep in mind it is better to loved and respected, rather than feared that they could scratch your car, waste your time and over charge you mainly because no one respects that. If you want to tap into or control the 100-Billion carwash marketplace then you have to have to be honest with the market reality, unless you have billions to create a new reality. Feel on this.


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